Al Mar apartments branding

Naming, branding and marketing materials for a new development in Mentone, Melbourne. The name Al Mar references the apartments’ location, on Alvena Street, and is Spanish for ‘on the sea’.

Aimed at a young demographic, the development takes its visual cues from blissed out summer beach holidays, with worn textures, pastel colours and soft focus imagery.

Studio: LK Group

 

Logo and name

al_mar_logo

Moodboard

Brochure

al_mar_brochure_3

Website

al mar website

Signboard

signboard