Melbourne United Basketball Club rebrand
Whilst working in-house at Melbourne United, I engaged an external branding agency to assist in creating the building blocks for the new visual identity. We transitioned the club from their old name, Melbourne Tigers, to the new one, completely repositioning and refreshing the brand.
Working in tandem with our external agency, I oversaw the creation of the brand and lead the rollout across hundreds of items from uniforms to advertising to merchandise and much more.
Studio: LK Group