Melbourne United Basketball Club rebrand

Whilst working in-house at Melbourne United, I engaged an external branding agency to assist in creating the building blocks for the new visual identity. We transitioned the club from their old name, Melbourne Tigers, to the new one, completely repositioning and refreshing the brand.

Working in tandem with our external agency, I oversaw the creation of the brand and lead the rollout across hundreds of items from uniforms to advertising to merchandise and much more.

Studio: LK Group

 

Uniform

IK_121014_0446

MS5_2954_01

Merchandise

LIP_3670

Advertising

MU_billboard_3

MS5_2220_01

Vehicles

Car-1-LEFT-V3

MU-van-mockup-V1

Game day programs
MU_programs_3
MU_programs_2_1
Cheerleader uniform
20141019_NBL_MelbourneVNZ_MS5_4877_01