Million Minutes

The brief:

Establish a new brand for start-up youth advocacy non-profit, Million Minutes, who aim to raise money for youth action charities, one minute at a time.


The solution:

Inspired by the collaborative effort of the initiative, and the power of many to do good in small increments, the brand’s fluid device and striking presence helped put these upstarts on the map, taking their idea to the world and changing lives for good.


Client: Million Minutes


Brand design
Apparel design
Publication design
Web design