Brand rollout for Sturt Land’s New Mayfield development in Adelaide. The campaign aimed to encourage a young audience to seize a unique opportunity to purchase new apartments in the inner city.
The suite of hand-drawn and photographic elements made for a fun and engaging campaign, suited to the early adopting audience. The apartments sold out quickly, and started a trend in inner city living in Adelaide that continues to grow today.
Client: Sturt Land | Studio: Cornwell