Melbourne United Basketball Club

The brief:

Transition Melbourne Tigers Basketball Club to the new name – Melbourne United – and unify the Melbourne basketball community behind one NBL team.


The solution:

Completely reposition and refresh the brand and create the visual identity building blocks that will span hundreds of items from apparel and uniforms to TV and web, via print, large format signage, merchandise and advertising.


Client: LK Group | In collaboration with The Contenders


Apparel/merchandise design
Sports uniform design
Large format graphics
Publication design
Press advertising
Vehicle livery
EDM design
Web design