New Mayfield

The brief:

Brand rollout for Sturt Land’s New Mayfield development in Adelaide. The campaign aimed to encourage a young audience to seize a unique opportunity to purchase new apartments in the inner city.


The solution:

The suite of hand-drawn and photographic elements made for a fun and engaging campaign, suited to the early adopting audience. The apartments sold out quickly, and started a trend in inner city living in Adelaide that continues to grow today.


Client: Sturt Land | Studio: Cornwell


Street advertising
Tram advertising
Press advertising
Large format graphics
Brochure design
Floorplans and floorplates
EDM design
Web design
Sales presenter
Display suite